Clarity utilizes a wide variety of processes to achieve results for our internet marketing clients. With each business, we perform the following online marketing engagement.
Business Objectives with the Internet
- How does online play into the existing business plan?
- What are the goals for the company?
- How the internet plays into those goals, if any?
- Is there a website and what is its purpose? Is it serving that purpose?
Analysis of Website
- Webmaster Technical Assessment
- Architecture and Hierarchy
- Navigation Analysis
- Inbound Link Analysis
- Content Analysis
- Local Engagement
- Social Engagement
- What are current targeted keywords, if any?
- What keywords would benefit company?
- What keywords are competitors using?
- What potential could come from expanded keywords?
- Optimize Meta, Alt, Title and Other Codes
- Add Needed Pages and Content
- Page Load Optimization
- Content Optimization
- Inbound Link Development
- Off-Page Content Placement
- Social Bookmarking
- Press Release Submission
- Social Media Engagement
Analysis and Tracking
- Website Analytics
- Ongoing Performance Tracking
- Ranking Reporting and Analysis for Multiple Search Engines
- Ongoing Strategizing and Adjustments
- Client Consultations to Ensure Proper Direction